Each month our boxes follow a new theme. The themes are often based on current events during that month, holidays occurring that month, etc. For example, our November theme followed a Thanksgiving theme, our October themes were Halloween-themed. In the past, we have had Olympic themes, shark week themes, and other cute themes. So our themes are crafted to appeal to your pups regardless of their gender. If you are signing up for a new subscription, you will be prompted to select your first box theme. The themes you can choose from often include the current theme for that month! However, after the first box every theme you and your pup receive will be a surprise at each unboxing! This means not every pup will get holiday themed boxes. Our system automatically assigns highly rated, popular themes each month based on whether your pup has had something similar in the past. If any theme your pup receives misses the mark, feel free to connect with our Happy Team so we can make it right!